Leading telecommunications company MTN Nigeria has solidified its commitment to Africa’s growth by partnering as the headline sponsor of the Akwaaba African Travel Market.

This prestigious event, a cornerstone of West Africa’s travel and tourism industry, will serve as a platform for MTN to showcase its transformation into a comprehensive technology solutions provider.

As the headline sponsor, MTN Nigeria will actively participate in discussions and demonstrations highlighting its innovative solutions tailored to meet the evolving needs of MSMEs, large enterprises, and the public sector.

These solutions, designed to enhance operational efficiency, streamline processes, and drive organizational success, will empower African businesses within the hospitality sector to embrace technology for increased productivity and impact.

The 20th edition of the Akwaaba African Travel Market, scheduled to take place from September 22nd to 24th, will feature a diverse range of activities, including in-depth discussions on the future of Africa’s travel and tourism industry, the Africa Travel 100 Awards, and the Youth Tourism Session.

MTN Nigeria will contribute to these discussions through a panel of experts, including representatives from its Converged Solutions, Business Development, SME Segments, Public Sector, and Large Enterprise teams.

Renowned speakers from across Africa, including Davidson Mugisha (Rwanda), Dr. Adama Bah (The Gambia), Ahmed Naaman (Ghana), and Edi Lawani (Nigeria), will join the event, along with His Excellency Humphrey Geiseb, the Namibian Ambassador to Nigeria.

The Akwaaba African Travel Market will conclude with the Lagos Day Celebrations, showcasing the city’s rich tourism assets and the presentation of the Fatima Garbati Tourism Outreach Grant, a N5 million grant awarded to young tour operators and tourism departments.

MTN Nigeria’s participation in Akwaaba 2024 underscores its dedication to empowering African businesses through technology and driving sustainable growth across the continent.